Got an Elevator? Make money off of it!

On a daily basis, the downtown core of toronto sees 1000's of people passing through the many sky scrapers using elevators to go up the buildings and down again. In a world driven by marketing, companies need to find new and interesting ways to market their products and create a top f mind awareness for as many products as they can.

The use of elevators has got some companies already thinking about how they are going to create a competitive advantage, and some companies shown above are already in the game. Although many people believe that it takes big companies to go big, the fact remains untrue. Small companies are able to get creative and strike deals with buildings in order to create marketing campaigns that could possibly be even better than most larger companies. If we look at the elevator that reads, "Divorce Advocate," we see that Rajab Al Kathiri & Associates is not a large company but still has the simplicity yet interesting marketing campaign using an elevator.

Simple images and simple letters based on the messages companies are trying to create for their products is all it takes to start an elevator campaign; finding elevators isn't hard either. Elevator door campaigns would probably be a little more effective as compared to flyers posted on the inside of an elevator.

So if you have and elevator, use it to make money. If you don't have an elevator, find someone who does and rent it so u can generate money to get a building with your own elevator.

Product Placement - Have YOU noticed

Movie producers have been making money for many years now using different techniques that the average person wouldn't have ever thought of. In a world full of competition, companies are striving to be at the top of consumers' minds. With that in mind, companies such as Coca-Cola and Audi and other larger companies have been utilizing the product placement method of creating a top of mind awareness that consumers aren't realizing is happening.

For example, When actors and actresses that are at the top of pop culture at a certain time are drinking a can of coca-cola in a scene in a movie, viewers are subconsciously noticing it. Little do they know, when they are in the pop section, their minds are already made up based on who they saw drinking the can of coca-cola in the movie.


Another example of product placement lies within the first race scene in The Fast and the Furious Tokyo Drift. At the very end of the first race scene, the protagonist of the movie rolls his car. While the car is flipping over, the speed of the movie slows down to a very slow motion and certain products like Tobasco and a McDonalds cup are shown flying around the protagonists back seat.



The way that it works with the companies and the movie producer is, The company pays the producer to fit their product into the movie. The producer then decides where, when and how they product will be used in the movie. The control over the use of the product lies within the hands of the producer and may be influenced by the company that paid for the product placement depending on the producer's opinion.

So next time you watch a movie, take a look at the different products that may be placed in the movie purposely.

GOO TOMORROW!

"Isnt it nice"