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Cool Elevator 9

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Friday, March 12, 2010

Got an Elevator? Make money off of it!

On a daily basis, the downtown core of toronto sees 1000's of people passing through the many sky scrapers using elevators to go up the buildings and down again. In a world driven by marketing, companies need to find new and interesting ways to market their products and create a top f mind awareness for as many products as they can.

The use of elevators has got some companies already thinking about how they are going to create a competitive advantage, and some companies shown above are already in the game. Although many people believe that it takes big companies to go big, the fact remains untrue. Small companies are able to get creative and strike deals with buildings in order to create marketing campaigns that could possibly be even better than most larger companies. If we look at the elevator that reads, "Divorce Advocate," we see that Rajab Al Kathiri & Associates is not a large company but still has the simplicity yet interesting marketing campaign using an elevator.

Simple images and simple letters based on the messages companies are trying to create for their products is all it takes to start an elevator campaign; finding elevators isn't hard either. Elevator door campaigns would probably be a little more effective as compared to flyers posted on the inside of an elevator.

So if you have and elevator, use it to make money. If you don't have an elevator, find someone who does and rent it so u can generate money to get a building with your own elevator.

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