Product Placement - Have YOU noticed

Movie producers have been making money for many years now using different techniques that the average person wouldn't have ever thought of. In a world full of competition, companies are striving to be at the top of consumers' minds. With that in mind, companies such as Coca-Cola and Audi and other larger companies have been utilizing the product placement method of creating a top of mind awareness that consumers aren't realizing is happening.

For example, When actors and actresses that are at the top of pop culture at a certain time are drinking a can of coca-cola in a scene in a movie, viewers are subconsciously noticing it. Little do they know, when they are in the pop section, their minds are already made up based on who they saw drinking the can of coca-cola in the movie.


Another example of product placement lies within the first race scene in The Fast and the Furious Tokyo Drift. At the very end of the first race scene, the protagonist of the movie rolls his car. While the car is flipping over, the speed of the movie slows down to a very slow motion and certain products like Tobasco and a McDonalds cup are shown flying around the protagonists back seat.



The way that it works with the companies and the movie producer is, The company pays the producer to fit their product into the movie. The producer then decides where, when and how they product will be used in the movie. The control over the use of the product lies within the hands of the producer and may be influenced by the company that paid for the product placement depending on the producer's opinion.

So next time you watch a movie, take a look at the different products that may be placed in the movie purposely.